Commercial
Strategist &
Operator

B2B SALES × RACQUET SPORTS

Drive Revenue
From pipeline to closeBuild Systems
Repeatable processes that scaleBridge Industries
B2B sales expertise with hands-on racquet sports experience

FRACTIONAL SALES

Turn your sales motion into consistent, repeatable revenue

Pipeline Generation
Outbound, ICP & Messaging

Conversion
Discovery, Qualification & Demos

Sales Process
Repeatable frameworks and systems

WHAT YOU GET

  • Immediate sales capacity
    Hands-on execution without adding another full-time hire

  • Sales that scale
    Stronger outbound, discovery and conversion, not just recommendations

  • Repeatable sales systems
    Documented frameworks and playbooks your team can continue using

PLAYBOUND

Corporate team experiences built around play

Playbound brings teams and clients together through fun, beginner-friendly padel and pickleball experiences, without the hassle of planning it all yourself

PREVIOUSLY AT:

ACCORDPressbooksREWINDPUSH

“ Sandra combines strong sales instincts with creativity and a customer-centric approach. At Pressbooks, she led projects that supported revenue growth and was a positive, collaborative partner. I would gladly work with her again.”

Founder, Aisistant
Former Manager of Digital Marketing at Pressbooks

About Me

I’ve spent 27 years in tennis, including 9 years coaching at Canadian clubs and academies, before expanding into B2B SaaS. I’ve spent the past 6 years building and executing sales motions across sports tech, edtech, sales tools and government funding.

Today, I bring those worlds together through Close Clarity and Playbound, combining B2B sales, racquet sports, corporate events and hands-on execution.

What makes me different

Sales Execution + Systems Building

I’ve built outbound, discovery and sales processes while actively selling and closing business
Hands-On Operator Experience

Experience across B2B sales, tennis and padel operations, corporate events and early-stage environments
Racquet Sports Expertise

27 years in tennis, including NCAA competition and 9 years of coaching, plus padel operations and sports tech
Complex Sales & Funding Experience

Experience selling government funding services and navigating long sales cycles across multiple stakeholders

Results I’ve Delivered

100%+
Attainment
Met and exceeded KPI with NCAA D1 and D2 strength coaches (PUSH, acquired by WHOOP)
$170K
ARR added
Added $170K ARR to a $600K territory (28% lift) and grew a $190K account by 21%
$110K+
ARR in one quarter
Closed $110K+ in annual recurring revenue in one quarter at Pressbooks.
4× quota
250%
U.S. expansion
Led U.S. expansion at CADA, growing the client base from 2 to 8 clients in one quarter

PLAYBOUND

Corporate team experiences built around play.

Coordinated padel & pickleball experiences for teams and clients.Montréal’s West Island & Pitt Meadows, BC.Bring your people together for connection, friendly competition and a memorable outing, without the hassle of planning it all yourself.

BEGINNER FRIENDLYEveryone can join in, even if they’ve never picked up a racket.

FULLY COORDINATEDVenue, equipment, coaching, catering and games. We take care of the details.

BUILT FOR TEAMSBring colleagues and clients together to connect beyond the usual work setting.

YOUR PEOPLE. A NEW KIND OF OUTING.Less planning. More connecting.From team celebrations and client events to a fresh take on the usual company outing, we create an experience around your group.Whether it's padel or pickleball, start with an introduction to the sport, learn the basics with a coach, then enjoy social games and friendly competition.

MAKE TIME TO CONNECTGreat conversations.Keep the connection going off court. Ask about food and refreshments options when planning your event.

A little competition. A lot of connection.

LET’S GET YOUR TEAM PLAYING

Your next team outing starts here

Tell us about your group, preferred location, and event date.

Let's WORK TOGETHER

Let's Connect

Whether you're looking for fractional sales support or planning a corporate team experience, tell me a little about what you're looking for.